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Professional Summary

Strategic Salesforce Architect and engineering leader with 12+ years of experience delivering enterprise-scale solutions across healthcare, financial services, utilities, and technology organizations. Proven success leading architecture, development, DevOps, governance, and AI transformation initiatives supporting more than 5,000 internal users and over 200,000 external community users. Deep expertise in Salesforce Service Cloud, Sales Cloud, Enterprise platform architecture, Apex, Lightning Web Components, Custom Integrations, CI/CD, and organizational scaling. Recognized for building high-performing engineering organizations, establishing architectural governance, and aligning technology investments with measurable business outcomes.

Core Competencies

Salesforce Architecture • Service Cloud • Sales Cloud • Marketing Cloud • Apex • Lightning Web Components • Visualforce • SOQL • Enterprise Integrations • REST APIs • Solution Design • Platform Governance • Architecture Review Boards • DevOps Strategy • Salesforce CLI • Git • CI/CD Pipelines • Release Management • Package Development (2GP+) • AI-Assisted Development • Automated PR Reviews • Codebase Indexing • AI Engineering Telemetry • Engineering Leadership • Team Building • Vendor Management • Agile Delivery • Executive Stakeholder Engagement

Professional Experience

  • • Lead architecture and development of enterprise Salesforce solutions supporting mission-critical business operations.

    • Design scalable Apex, Lightning Web Component, integration, and automation frameworks across multiple Salesforce clouds.

    • Establish engineering standards, code review practices, and CI/CD processes that improve deployment reliability and maintainability.

    • Partner with business stakeholders, architects, and engineering teams to translate strategic objectives into technical solutions.

    • Drive adoption of AI-assisted development practices, including automatic pull-request reviews, codebase indexing, and quality telemetry.

    • Provide technical leadership and mentorship for engineers across complex cross-functional initiatives.

  • • Led an organization of 45+ Salesforce developers, architects, administrators, and DevOps engineers supporting enterprise platforms utilized by more than 5,000 internal users and 200,000+ community users.

    • Owned Salesforce architecture governance, development standards, release management, security controls, and long-term platform strategy.

    • Designed and implemented enterprise DevOps practices including branching strategies, automated validation, peer review standards, CI/CD pipelines, and release governance processes.

    • Established and chaired the Salesforce Architecture Review Board, ensuring scalability, maintainability, security, and architectural consistency across Salesforce initiatives.

    • Managed strategic vendor relationships and Salesforce consulting partnerships, ensuring alignment with business priorities and platform standards.

    • Created and launched the Talent Lab program to recruit, train, and develop future Salesforce engineering talent.

    • Directed hiring, budgeting, workforce planning, and performance management for a 45+ person engineering organization.

    • Championed modern engineering practices that improved delivery quality, strengthened governance, and accelerated release velocity.

  • • Led Salesforce engineering teams delivering large-scale implementations across FinTech, MedTech, and other regulated industries.

    • Designed and implemented business-critical Salesforce solutions for diverse enterprise clients.

    • Modernized development and DevOps processes to improve delivery speed, quality, and operational efficiency.

  • • Led Salesforce engineering efforts across the full software development lifecycle for critical financial services initiatives.

    • Architected and delivered Salesforce-based onboarding solutions supporting expansion of the Zelle network across participating financial institutions.

    • Designed scalable integrations and automation frameworks enabling rapid onboarding of banking partners while maintaining security and compliance requirements.

  • • Developed merchant acquisition, servicing, risk, fraud, and compliance solutions across multiple Salesforce environments.

    • Engineered enterprise integrations between Salesforce and internal business systems, improving operational efficiency and data consistency.

    • Modernized legacy implementations and accelerated Lightning platform adoption through improved development and deployment practices.

  • • Designed custom Visualforce and Apex solutions to automate sales and operational workflows.

    • Developed Lightning-powered mobile experiences supporting sales organizations.

    • Led workflow automation initiatives streamlining sales-to-service transitions and operational processes.

  • • Managed data integrity, reporting analytics, and lead generation initiatives.

    • Supported Data Loader operations and business reporting optimization.

EDUCATION

  • Glendale Community College – Computer Science Coursework

  • Desert Mountain High School – High School Diploma

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